After obtaining nearly 5 years of in-depth exposure in the fields of accounting and finance at Gooneratne Industries (Sri Lanka) during which he was recognised on numerous occasions for his outstanding service, Mr. Jiffry then decided to cross international waters with the objective of expanding his horizons, this time in Pakistan.
Once there, Mr. Jiffry landed his first job in the Fancy Group of Companies (a then food-processing and industrial waste management giant) in Pakistan. During his time at the Fancy Group, he was able to gain a well-rounded experience of the functions within a conglomerate with a specific focus on Accounting. In addition to this, Mr. Jiffry was also able to gain significant experience in Tax Auditing and Consultancy. After a period of nearly seven years in Pakistan, Mr. Jiffry was able to acquaint himself with Mr. Tahir Rafiq, who was the then chairman of a multi-national direct-selling entity in the Gulf with a focus on children’s education. Upon receiving an offer from Mr. Rafiq, Mr. Jiffry entered a new phase in his career, one that would change his life forever.
Throughout his time at Pioneer House (which was a newly established entity headed by Mr. Rafiq), Mr. Jiffry grew from strength to strength. Not only did his new role as Financial Controller for the Gulf provide him with a wealth of knowledge and expertise, but his successful spearheading of a number of new office openings (namely in Qatar and Bahrain) saw him promoted to his first management role as Director of Finance for the Gulf region.
After managing the various responsibilities associated with the role and coinciding with the birth of his child, Mr. Jiffry then decided that it was time to head back home to Sri Lanka and establish himself by setting up his own enterprise and in 1996, he did exactly that by opening not just one but two sister entities (Direct Marketing International and Pioneer House-Sri lanka).
Granton Marketing was then established in 2005 by Mr. Jiffry with the aim of providing tailor-made advertising solutions to corporates of various sectors and still continues to show steady growth even today.